Outdoor leisure bags include outdoor sports bags beach bags and other products. The main purpose is to provide fully functional and beautiful storage products for people to go out to play, exercise, travel and other activities. The development of the outdoor leisure bag market is affected to a certain extent by the prosperity of the tourism industry, and has a high correlation with the development of the overall outdoor products market.
In recent years, with the improvement of per capita income level, people’s demand for travel has increased, and tourism has developed rapidly. According to the National Bureau of Statistics and the National Tourism Administration, the number of domestic tourists reached a growth rate of 71.40% from 2009 to 2013.
The broad and solid mass base has provided sufficient impetus for the development of the outdoor products industry. According to the statistics of the American Outdoor Industry Association, the total sales of outdoor products in the United States in 2012 reached 120.7 billion US dollars, and developed countries have formed a sustained and rapid growth of outdoor products market.
Compared with developed countries, my country’s outdoor sports market started late and its development level is relatively backward. In 2013, the retail sales of outdoor products in my country was only 18.05 billion yuan, and the proportion of the consumption of outdoor products in my country was much lower than that of developed countries.
In recent years, the state has paid more and more attention to people’s health and physical fitness, and has made strategic arrangements for the entire sports industry including outdoor sports, urban leisure activities, sports competitions and related industries: On October 20, 2014, the State Council issued “Several Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption”, deploying and actively expanding the supply of sports products and services, promoting the sports industry to become an important force in economic transformation and upgrading, promoting the all-round development of mass sports and competitive sports, and taking the sports industry as a green industry , Chaoyang industry to support, and strive to 2025, the total scale of the sports industry exceeds 5 trillion yuan, and become an important force to promote sustainable economic and social development.
Driven by the change of residents’ consumption concept and the encouragement of national policies, the overall outdoor sports market in my country has huge growth potential in the future. In this context, the outdoor leisure bag market is expected to have great growth potential in the future.
Post time: Aug-15-2022